Project: ATS Diesel Performance
This project was about making ATS’s new site better. With organic SEOs and plenty of information about the company. All while making the content easy to read for everyone. I worked to write content for every popular page, plus all of the categories of items they sold.
The Welcome Page
Hello! Welcome to ATS Diesel.
Your home for all of your truck needs. We do replacements and upgrades!
Here at ATS Diesel, we focus on giving our customers top performing products, designed, and manufactured in house. We are constantly innovating our products to keep them the top ranked performance products. We work on anything and everything that will improve the performance of your truck, from transmissions and torque inverters to differential components and turbo chargers. We strive to make sure that our products are top performing and on the cutting edge of innovation. Our products work for racing or hauling trucks, improving on power and speed. Plus we do installations and servicing ourselves, in house.
Our mission is to get your truck running with the best parts out there, ours!
Need a new transmission for your Ram? You have come to the right place. We have innovated on transmissions for trucks to make them better and more reliable, and that innovation never stops. We also have innovations on the fuel systems for your engines. We don’t even have to replace your transmission; we can just upgrade parts of it. Ever wondered if there are performance transmissions out there? Well, we make them, and the performance transmissions help improve your truck’s power. Our transmission eats less of the power that your truck puts out, letting you drive at higher speeds, versus the old transmission which would put you at lower speeds. Plus, ATS transmissions come with a copilot, which is an extra brain working with the transmission to improve its performance wherever you are, on busy roads, or on the trails. Overall, the ATS performance transmission gives you your old truck back, but better. What transmission other than a performance transmission can handle 1000 HP?
Looking for Allison Conversion for your Ram 6.7L Cummins?
ATS Diesel has been working really hard to make a conversion kit for the Allison transmission to be able to place into the Cummins. So many people asked us if we could help them put an Allison behind their Cummins and we can now say that we can do it. We’ve worked long and hard to make this conversion kit and to make sure it works for the Cummins. There has been so much testing put into this Allison conversion kit to make sure that it is the best for your truck, and so that we know that it will not do damage to your vehicle.
Is your clutch slipping?
If it is, it might be the torque converter slipping, or wearing itself out, but that’s an easy fix here at ATS Diesel. ATS’s Five Star or TripleLok Torque Converters have our patented square tab construction, which makes so that there is no slipping, vibrating, or the wearing typical with round tab construction. Both of our torque converters can handle over 1700 foot-pounds of torque with factory line pressure, which is three to five times more than the factory converter.
Is your current turbocharger cracked or just doesn’t work?
We have plenty of options for turbochargers that can replace your current one. Want one that is just a standard factory replacement, we have a size for that, and it comes with a few upgrades, plus its cost-effective for those who want to save money while still working on their truck. That doesn’t mean that all of our turbochargers are like the standard replacement package, there are other turbocharger kits, all of which are custom designed with your truck in mind.
Whether your truck is a racing truck, or a working truck, we have got you covered.
Need new engine parts, or differential components for your truck? We also have those! Our people are always working on better ways for your truck to get the performance that you want, whether for speed or power.
Want to learn more about the performance products?
Here at ATS Diesel University you can watch our founder and president, Clint Cannon, explain all about our products on our YouTube account, ATS Diesel Performance. He has videos about our ATS Allison Conversion package, and how well the testing for that is coming along. Or you could watch an overview of a transmission package, or parts overviews. Anything you need to help you understand the parts that we put much hard work into. ATS Diesel videos are some of the best videos to help you understand how and why our performance products work so well. Plus, on our YouTube channel you can watch Two Guys Garage review some of our top products.
Have a parent who loves their truck and is looking to upgrade?
We have all of the upgrades that your dad, or mom could be looking for. Your Dad’s truck losing power, come to us and we can help give him the best birthday, Christmas, or Father’s Day. Your mother’s clutch in her jeep wearing out and slipping? ATS Diesel has got her back with our top of the line torque converters.
Our Current Top Sellers
For transmissions:
Core Charge, Transmission - 1990-1993 Dodge 518/618
Core Charge, Transmission - 2007.5+ Dodge 68RFE
ATS 48RE Performance Transmission Assembly, 4WD, w/ T.V Motor, 2004.5-2007 Dodge 5.9L CR Cummins
Core Charge, Transmission - 1989-03 Ford E4OD / 4R100, 2- or 4wd
ATS Stage 1 6R140 Transmission Package, 4WD, 2011-2019 Ford 6.7L Power Stroke
48RE Trans, 2004.5-07 Dodge 4wd w/ T.V. Motor - TRANSMISSION ONLY
ATS 4R100 Performance Transmission Assembly, 4WD, 1999-2003 Ford 7.3L Power Stroke
ATS 68RFE Performance Transmission Assembly, 4WD, 2012-2018 RAM 6.7L Cummins
For turbochargers
ATS Aurora 3000 VFR upgraded replacement turbocharger, 2013-2018 6.7L Cummins, includes harness adapter
ATS Aurora VFR 3000 Stage 1 Turbocharger Assembly w/ New Actuator, 2013-2018 RAM 6.7L Cummins (includes harness adapter)
ATS Aurora VFR 4000 Stage 2 Turbocharger Assembly, 2013-2018 RAM 6.7L Cummins
ATS Aurora VFR 3000 Stage 1 Turbocharger Assembly w/ New Actuator, 2007.5-2012 Dodge RAM 6.7L Cummins
ATS Aurora 3000 VFR upgraded replacement turbocharger, 2007.5-2012 6.7L Cummins.
For torque converters:
1500-1700 RPM STALL SPEED - Five Star Torque Converter, (Recommended for 12-Valve and 24-Valve Engines) Billet Stator J-Trim, Dodge 94-07, 47/48-RE Transmission
The About Us Page
Want to get to know us better?
Mission Statement:
Our mission at ATS Diesel Performance, is to innovate, and manufacture the world's best diesel truck performance products. Our goal is to create products with superior craftsmanship and continue developing our products. We strive to give our customers good quality, innovative products, and excellent customer service. Like our founder, Clint Cannon, we strive to provide our customers with top performing products that are most importantly, reliable.
Our Story
Clint Cannon founded Automotive Transmission Specialists in 1993, where they focused on transmission repair for all vehicle types. In 1997, Cannon founded Performance Torque Converters, in which they rebuilt torque converters in house. This gave ATS more capability in servicing our racing customers. As diesel trucks became more popular and awareness of the ability to upgrade came to light, more problems emerged.
This caused Clint to start to research and develop a way to make a better torque converter to address transmission issues. This led to the discovery that a clutch pack design would be the answer to a better torque converter. This led us to develop our dual-patented TripleLok® Torque Converter. Which then lead to the change of our main focus and our renaming to ATS Diesel Performance.
ATS Diesel Performance is rapidly expanding our stock of high performance transmissions, valve bodies and torque converters. We also offer high performance upgrades for Cummins, Powerstroke, and Duramax powered diesel trucks. ATS upgrades and drive train components are now equipped in trucks around the United States, as well as a few other countries, all of which have outstanding results. We have over 900+ performance products and are always focused on making them better and better. We never stop developing and testing new parts to make sure that we offer the top performing diesel parts on the market. Clint has said that we may not be the first ones on the market, but we work hard to be the best on the market.
In our 110,00 square foot facility, we manufacture our parts with our state-of-the-art equipment. But that is not all that goes on in our facility, we also design, engineer, and test our products in house. Obviously, this would not be complete without our in house installation and servicing. ATS works hard to be quick about the job, while still providing amazing service and top of the line performance parts.
We serve everyone we can, from full-time RV users to high horsepower competition based vehicles, as well as every day work trucks. ATS Diesel Performance is the premier manufacturer and installer of the world's best performance diesel parts.
Have questions about our parts and services?
Well, we are here to help. If you are looking for top performing transmissions for your truck or Jeep look no further, we have got many different products that will help you get that perfect upgrade you are looking for. Our goal is to give you an experience like no other, with our top performing performance parts, ones that grant your truck or Jeep greater power and are super reliable. We work really hard to make sure our performance parts are powerful, reliable, and safe. These are our top goals when designing, engineering, and testing our products. No job is too small, and nothing is more important to us than retuning your vehicle in tip-top condition, with better results than you were expecting.
We at ATS Diesel work hard to make sure that the experience you have in our shop is the best. We also work hard to make sure you know what we are doing to upgrade your vehicle and that we have the best in mind for your truck. If you ever have a question about what our technicians are doing to your vehicle just ask, they are the experts taking care of your truck and they know what they are doing.
Our Shop
Located in Arvada, we have a top of the line shop that is always busy and always running. Here we service and install our performance parts. We also manufacture all of our products in house, as well as design, engineer, and test in house. We have state-of-the-art machines, and amazing technicians who work hard to make sure our performance products are the best. Our most recent project was the Allison Conversion kit, taking your 68RFE to the Allison. We here at ATS have been working really hard to make this work properly and make sure that our customers get the best of the best. Clint has made a series of videos on our YouTube channel explaining exactly what we had to do to get it working and what we have to do to replace a 68RFE.
We have been working for 28 years, in the Diesel Performance world and we will continue doing so for the foreseeable future and will continue to innovate our products to make them better and better. Like our TripleLok® Torque Converter which has three clutches, and square tab construction. The clutches amplify the amount of torque that the torque converter can handle by three to five times. The square tab construction means that our torque converter allows for no vibration or movement, and that gets rid of the wearing that comes with the round tab construction. In other words, no slipping, no wear, no movement, no vibration, and an improvement in torque. Both our TripleLok® and the Five Star Torque Converters can handle over 1700 foot-pounds of torque with factory line pressures. This article from dieselworldmag.com by Jason Sands goes into great detail about our 4R package, https://www.dieselworldmag.com/diesel-technology/ats-diesels-innovative-new-4r-package/. Which points out the issue with the 68FRE is that it failed sooner than they wanted and they went through roughly 4-6 transmissions too quickly. SO that inspired Clint to design the 4R package to give them a highly durable transmission to match their engine.
“ATS Diesel is a manufacturer of light-duty diesel components for Ford, Dodge, and GM. We manufacture heavy-duty torque converters, transmission packages, turbochargers, a lot of castings and a lot of small parts to make your diesel perform better.” -Clint Cannon